SamTrans has launched an outreach campaign to inform residents of Linda Mar of the agency’s new OnDemand Service. OnDemand, which launches on Monday, May 6, offers point-to-point shuttle service within the coverage area for the standard SamTrans fare.
Outreach efforts include talking to riders on the existing FLX Pacifica Route that the new service will replace, tabling at Terra Nova High School, hosting an Information Day at Pacifica Community Center on May 1 & 2 and having street teams distribute information at the Linda Mar Park & Ride.
SamTrans OnDemand allows riders to request a trip through a smartphone app or through the SamTrans Customer Service Call Center. Once a trip is booked, a shuttle is routed to the pickup location and can be tracked through the app in real time.
SamTrans modeled the service on a concept known as microtransit, where smaller vehicles are dynamically routed in real-time using a technology platform and passenger app. Services similar to this are being launched throughout California in more low-density areas that do not have the population base to sustain traditional bus routes. SamTrans officials identified Linda Mar and conversion of the FLX Pacifica Route as a good test case to see if microtransit could be effectively implemented as a part of the suite of SamTrans services.
About SamTrans: SamTrans operates 70 routes throughout San Mateo County. Funded in part by a half-cent sales tax, the San Mateo County Transit District also provides administrative support for Caltrain and the San Mateo County Transportation Authority. SamTrans has provided bus service to San Mateo County customers since 1976.
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