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SamTrans >
General Information >
Miscellaneous >
Guiding Principles

Guiding Principles
- Compete in markets where we can be competative, giving priority to the most cost-effective services.
- Sustain basic mobility services for transit-dependent and low-income persons.
- Continue the District's reputation of service quality and provide relevant transit choices to customers.
- Utilize the most effective mix of services and amenities to maximize ridership and perform ongoing, proactive monitoring of productivity.
- Maintain financial strength and integrity in order to continue to operate the District's family of services.
- Lead the way in making transit investments where there is transit supportive land use and reach out to cities, employers, and other local and regional partners regarding community development.
- Focus on meeting the transit needs of partners, including the business community, who establish transit-supportive programs and policies.
- Improve transit connections by coordinating with other transit operators and with local transportation services.
- Continue to be an employer of choice that attracts and retains competent, able employees.
- Work with businesses to create awareness of transportation choices.
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