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SamTrans > General Information > Miscellaneous > Guiding Principles

Guiding Principles
  1. Compete in markets where we can be competative, giving priority to the most cost-effective services.

  2. Sustain basic mobility services for transit-dependent and low-income persons.

  3. Continue the District's reputation of service quality and provide relevant transit choices to customers.

  4. Utilize the most effective mix of services and amenities to maximize ridership and perform ongoing, proactive monitoring of productivity.

  5. Maintain financial strength and integrity in order to continue to operate the District's family of services.

  6. Lead the way in making transit investments where there is transit supportive land use and reach out to cities, employers, and other local and regional partners regarding community development.

  7. Focus on meeting the transit needs of partners, including the business community, who establish transit-supportive programs and policies.

  8. Improve transit connections by coordinating with other transit operators and with local transportation services.

  9. Continue to be an employer of choice that attracts and retains competent, able employees.

  10. Work with businesses to create awareness of transportation choices.





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