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SamTrans > News Archive > SamTrans and Caltrain Win Marketing Awards
SamTrans and Caltrain Win Marketing Awards
A direct mail campaign and a brochure produced by the San Mateo County Transit
District’s marketing staff have taken top honors in a national transportation industry
competition.
SamTrans has received two first-place awards in the AdWheel Awards from the American
Public Transit Association. The awards were to be presented at APTA’s International
Public Transportation Exp in Dallas Sept. 26-28.
The transit district provides marketing support for the full array of public transit
services in San Mateo County, including SamTrans buses, Caltrain and BART service.
Weekend Edition, a quarterly brochure designed to attract leisure riders back to
Caltrain after a two-year suspension of service for construction, took top honors in the
brochure category. The colorful brochure lists weekend destinations served by the
train.
A direct-mail piece to attract new riders to the BART extension also won a first-place
award. The mailer, which included a $15 BART ticket, was sent to 50,900 homes located
along the extension.
More than 30 percent of the weekend tickets were redeemed.
“We are very pleased with the results of this campaign to promote ridership on the San
Mateo County BART extension and we plan to continue to concentrate on localized
promotion of the service,” said SamTrans Marketing Manager Patrick Boland.
“Programs such as these help to maintain ridership growth, which increased nine percent
over last year,” Boland said.
9/26/05
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